Generational Benefit Plan Selection
As unemployment falls, baby boomers near retirement, and many industries experience a shortage for skilled labor in many trades - a war for talent is underway. With an opportunity to attract and retain employees, benefits plays a key role in boosting employee loyalty.
But with increasing benefits, employers also think they have to increase costs. Maybe not. Maybe there is a better way to recognize the different preferences of each generation of employee and design a program that not only is cost effective, but gets to the heart of what is most important for them.