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Do Brands Need Safe Spaces?

Thursday, July 13, 2017
Do Brands Need Safe Spaces?

In April, YouTube lost 5 percent of its top U.S. and Canadian advertisers following reports that client ads were appearing next to extremist videos. The ensuing uproar came from companies concerned about their “brand safety,” which relies on the notion that a brand’s image is tainted by mere proximity to offensive content or unsavory groups.

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