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Key Person Life Insurance

Are your company’s most valuable assets properly protected?

Protecting Your Businesses’ Most Valuable Assets

As a business owner, you probably didn’t think twice about the need to insure the building, inventory and equipment of your business. But have you overlooked something? How about protecting the business against the loss of its most valuable assets – its key people?

The odds of an owner dying prior to 65*

A lot can hinge on very few people…

*Assumes owners are all 50 years old. Commissioners Standard, Mortality Table.


One Owner


Two Owners


Three Owners

Why should your business protect its key people?

The primary purpose of insuring a key person is to help the business get through potentially difficult times should that individual die. Depending on who the key person is, the business may need funds to hire and train replacements or reimburse for lost revenue.

Who should be considered?

Owners, VP’s, executives and key salespeople could all be considered for key person protection.

How much protection is needed?

Key person insurance is usually purchased as a multiple of salary.

What’s next?

Key Person Insurance is easy to implement and does not require IRS approval.

The Loss of Key Employees or Owners Can Financially Cripple a Company

With an estimated 86% of U.S. businesses made up of 20 people or fewer, a lot can hinge on very few people.

The figure is even more alarming when you consider the statistics in relation to death before age 65. The probability of the death of at least one of three owners before age 65 is surprisingly high.

Challenge what’s possible with your benefits program.

We apply insight and experience to drive more value, and deliver better outcomes from your benefit programs that result in improved control and program costs.

The Horton Group is an experienced leader in the employee benefits and health insurance field.  Our team has managed hundreds benefit programs with a focus on keeping our clients costs below comparable levels experienced by other employers. Horton’s aggressive management technique includes a number of internal medical management techniques and preventive health initiatives.

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People First Insurance Brokers

Find out how our services can assist you in becoming better prepared and protected for what comes next.

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Jason Haas, Taft-Hartley Expert