Direct Primary Care Strategy for Public Sector Groups

Looking for a Public/Private Economic Development idea while lowering your plans’ healthcare costs?

This webinar is about developing a relationship with on-site, near-site health clinic organizations. Kirk Rosin, Chief Revenue Officer of Paladina Health, joins the Horton Group in explaining how important having this direct primary care relationship is to lowering claim costs for employers while driving down member costs and a great opportunity to expand community economic development.

Kirk Rosin / Chief Revenue Officer / Paladina Health

Kirk Rosin brings more than 20 years of benefits administration, account management, sales leadership, and healthcare consulting experience to his role as Paladina Health’s CRO. He’s responsible for delivering revenue-generation strategies that help us meet and exceed growth goals, drive product value, and ensure success for customers nationwide. He has a deep understanding of the complexities of benefit systems and a passion for primary pare —which began as he grew up the son of a rural Michigan primary care physician who believed in proactive patient care.

Kirk served as vice president at Aon Hewitt, and as vice president of client strategy and innovation for Aetna, where he was responsible for $52 million of emerging businesses. Prior to joining Paladina Health, Kirk served as chief strategy officer for 2nd.MD, a technology and health information service catering to patients with complex care concerns. There, he led overall organizational strategy, business development, distribution partnerships and product evolution.

Kirk earned a bachelor’s degree from Albion College in Michigan and a Certified Employee Benefits Specialist designation from the Wharton School of the University of Pennsylvania. He lives in Oakland Township, a suburb of Detroit. He and his three children (Luke, 14, Alex, 12, and Lauren, 10) love to travel and play soccer.