Horton Innovators Series: FLORA Fertility – Modernizing Fertility Benefits

Join us for the latest session in our Horton Innovators Series, featuring the CEO and Co-Founder of FLORA, Laura McDonald. We’ll dive into the rising importance of fertility benefits and how FLORA is revolutionizing the space to meet today’s employees exactly where they are.

With 88% of Gen Z saying they would switch jobs for stronger fertility benefits, one thing is clear: companies that offer these benefits gain a powerful competitive advantage. The real challenge? Delivering them affordably.

In this engaging conversation, you’ll discover how FLORA is changing the game—making high-quality fertility benefits accessible and budget-friendly for employers and their teams alike.

MODERATOR

James Tuft

Vice President

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James Tuft is a Vice President for Horton’s Employee Benefit Solutions. In this role, James is responsible for providing expert employee benefits consulting, bringing new clients on board, and servicing and retaining existing clients. He is part of a team of employee benefits-focused specialists dedicated to delivering innovative healthcare solutions to employers.