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David Rosenfeld is a Vice President for Horton’s Personal Insurance department. David is part of a team of specialists dedicated to delivering the proper personal insurance solutions and protection tailored to the needs of individuals and families.

David joined Horton in 2018, bringing more than seven years of experience in the insurance industry. Before his position at Horton, David served as a Sales Manager at a State Farm Agency. During his five-year tenure at that agency, David learned the importance of “not cutting corners” when it came to insurance protection. After State Farm, he held a position as a Sales Agent at Humana, selling Medicare Advantage, supplements, dental, and vision products. These experiences enable David to advise those at any stage of their life.

David’s philosophy on the current state of insurance and the industry is based on Murphy’s Law. “Murphy’s law says anything that can go wrong will go wrong. This is why I pride myself on advising my clients to expect the unexpected.”

David is passionate about the need for insurance. He strives to educate clients on the importance of insurance while responding to their needs promptly. In fact, David sees client advocacy and customer service as two of the biggest aspects of the insurance industry.

“Everyone calls for insurance, and most of the time, they are unaware of what they are asking for or need. It’s my job to educate and advise customers on how they use their insurance as protection when issues arise,” said David. “In a very individual and personally focused sector, our clients are beyond a sale to us – we value their business by always being there for them, for any question they have, no matter how small.”

David’s most sacred concept and creative process in his day-to-day work are not shortchanging insurance coverage just because you feel you have little to none to protect. “I always focus on the importance of not only seeing the present but visualizing and foreseeing the future and what is to come for our customers, whether that be a new graduate, a successful business individual or a very large family!”

David was born in Chicago, Illinois and raised in Evanston. He moved to Tempe, Arizona, where he graduated from Arizona State University with a Family and Human Development degree. He is one of seven siblings and loves football, hockey, bowling, and hiking – especially in Arizona.

Fact File:


Arizona State University, Tempe, AZ
Bachelor of Science Degree in Family and Human Development

Professional Designations & Licenses
  • Property & Casualty Producer
  • Health & Life Producer
Professional Background
  • Horton Group – Vice President, 2023 to Present
  • Humana – Sales Agent, 2016 to 2018
  • State Farm (Rick West Insurance Agency) – Sales Manager, 2011 to 2016