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Laura Groff is a Sales Consultant for Horton’s Select Business Division. In this role, Laura is responsible for maintaining and growing Horton’s customer base in the Risk Advisory Solutions Division. She is accountable for establishing and maintaining strong face-to-face relationships with Horton’s customers and assumes the primary responsibility for client service and retention. 

Laura started her insurance career at W.E. English Insurance as a Sales Executive, Client Executive, and a Client Specialist until W.E. English merged operations with Horton in 2014. With almost 15 years of experience in the insurance industry, Laura continues to “excel when helping clients through difficult or disaster claim situations. Our service support is very important for all businesses, whether a large or small operation, they come to us for help.”

When it comes to her philosophy on the insurance industry, she believes the “employee benefits market needs more affordable options for smaller companies as many only have two or three carrier options and very few small group plan options. The industry as a whole is changing more to the electronic-digital format, and I see it is losing a lot of the personal touch with clients.” Horton takes true care in its personal touch of all clients, which drives our continued success.

Laura is most complimented for her detail of customer service and response times to client needs, wherever she may be.

“I will always go the extra mile for my clients. I feel customer service is the key to keeping our customers. Insurance is usually nothing but frustration for small businesses, and the better you can explain their risks and how their coverage would respond at the time of a specific scenario or loss, the more likely you will keep that customer.” 

For Laura, the most rewarding aspect of being in her role is the customers she helps every day.  “Nothing is more satisfying than having someone covered correctly and knowing they will get the help and service they need at the time of a loss, which, for most, is a very frustrating time.” 

Laura takes a lot of pride in always helping others both through her work at Horton and in her community. When asked to name the two songs that describe her life, she choose “I Believe in Miracles,” by Stevie Wonder and “You’re Always on My Mind,” by Willie Nelson. She also loves to travel in her RV.

Fact File:

Professional Designations & Licensing
  • Property & Casualty Producer
  • Life & Health Producer
Professional Background
  • Horton Group
    • Sales Consultant
    • Senior Client Specialist
    • Client Specialist
  • W.E. English Insurance
    • Sales Executive
    • Client Executive
    • Client Specialist
  • Sturgis Journal, Advertising Director
Industry & Community Involvement
  • St. Joe County United Way, Board Member
  • Rotary of Sturgis, former President
  • Sturgis Chamber of Commerce Board, former member