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Rob Samuels is a Vice President for Horton’s Personal Insurance department at the Bonita Springs, Florida office. Rob is part of a team of specialists dedicated to delivering the proper personal insurance solutions and protection tailored to the needs of individuals and families.

Before joining The Horton Group, Rob was a Financial Representative at Country Financial for over 13 years. Throughout his years at Country Financial, he learned a tremendous amount about the insurance industry and sales in general. “With only having one bullet in your gun, we had to take a consultative approach to sell the features/benefits of the policy and not focus on the price,” Rob said. Now that he works at Horton, he can still offer the great features/benefits of the policy that the client needs, but he can also do that at a more competitive price point.

At Horton, Rob helps his new and existing clients navigate the challenges of the Florida insurance market. “The market in Florida is unique and much different than what most people are accustomed to,” which is why he helps guide his clients through the process to make sure they not only understand the differences in policies but they are properly covered.

When it comes to his clients, Rob wants them to know that he works for them first and foremost. He promises to do everything to make sure they are covered at a competitive premium and advocate for them on behalf of the carrier. “My job is to make sure that when my clients lay their head on the pillow, they do not have to worry about their insurance program.”

Rob has had many memorable experiences working in the insurance industry for over a decade, but one stands out to him.

“I recently had a client who had a fire claim on their homeowner’s policy. It was obviously a very traumatic experience for the entire family. We walked them through the entire experience every step of the way. They could not believe how ‘easy’ the insurance side was. They were very appreciative that we had taken the time over the years to meet and regularly reviewed the homeowner’s policy, and we had everything covered properly. In a very stressful time for the family, we took care of them and made life a little better for them.”

Rob graduated from William Jewell College in Liberty, MO, where he earned his Bachelor of Arts degree in History. Also, during his time at William Jewell College, he played basketball for their varsity team. Rob grew up in Springfield, MO, making him a huge St. Louis Cardinals fan. Now, he, his wife, and four children all reside in Naples, Florida.

Fact File:

  • Bachelor of Arts Degree in History, William Jewell College, Liberty, MO
Professional Background

The Horton Group

  • Vice President, May 2022 to present
  • Sales Executive, August 2020 to May 2022

Country Financial 

  • Financial Representative, January 2001 to August 2020
Professional Designations and Licensing
  • Property & Casualty Producer
  • Life & Health Producer
Industry & Community Involvement
  • Board Member of Lemont Athletic Club, 2020 to present
  • President of Lemont Athletic Club, 2015 to 2020