Skip to Main Content

Ronald R. Assise

Senior Vice President

Ronald R. Assise

For Ron Assise, a Senior Vice President of Horton Personal Insurance, barely a moment goes by when he is not thinking about the next way he can assist one of his clients. His constant energy and pure passion for making sure customers are properly protected is what has driven Ron for almost 40 years in the insurance industry. In fact, the first customer that Ron insured back in 1985 is still a happy client of his.

It is Ron’s goal to make sure that all  of his personal lines customers receive the strongest advice and access to the best coverage available for their needs. “It is simple. My goal for myself and for the team is to provide outstanding customer service at all times,” said Ron. “My priority is to exceed customer expectations consistently and to do more than expected, even faster than we promise.”

“For 25 years, all of my insurance needs have been handled by Ron Assise. During that time, my lifestyle has changed and Ron has been there to make sure that my ever-changing needs were met and my assets protected. I appreciate the high level of professional service I receive due to The Horton Group’s commitment to excellence.” —Dr. Michael Kuzniewski, St. Charles, IL

Ron nows works in partnership with George Daly, Horton’s new President of Personal Insurance. Ron and George ensure the continuity of our business and client relationships, together.

Ron’s tremendous depth of knowledge in insurance comes from his vast industry background. Beginning in the mid-1980s, Ron was an Agent and District Manager for Prudential Insurance in Chicago. Following Prudential, Ron was a District Manager for American Family Insurance for several years before founding his own agency, The Ronald Assise Insurance Group, located in Crestwood, Illinois. In 2005, when Ron made the decision to combine his agency’s strengths with those of The Horton Group, he became President of Horton Personal Insurance. 

Merging the strength of Ron’s agency with Horton allowed Ron to give his customers everything they deserve. “We are different from other personal lines agencies, as we are able to provide the personal care and attention most often found at smaller agencies, while gaining access to multiple insurance companies, strong automation and more resources for our customers,” said Ron. “The way I see it, we constantly give our customers the best of both worlds.”

For several years, Ron was an Instructor for the Erie Insurance Agent College, teaching an Agency Management seminar to other agency leaders. Ron taught modules on staffing, from the recruiting process to interviews, profiling, orientation, training, and performance reviews. He also focused on marketing issues, including various marketing sources, setting a budget, tracking results and return on investment. Ron has also served as the National Program Chair at three consecutive personal lines meetings for the Assurex Global organization. Ron’s interest in education continues, he has named “Director of Education” for the “Council for Insuring Private Clients” in March 2014. Ron is also on the faculty of the National Alliance for Insurance Education. and is a Board Director for the “Council for Insurance Private Clients” (CIPC).

Ron grew up on the southwest side of Chicago, in Marquette Park. Ron and his wife, Cheryl, currently split time between Fort Myers, Florida and Saint John, Indiana. Ron and Cheryl have two children Kristyn and Nicholas. Kristyn resides and works in New York City and Nicholas is in his last year of law school at Notre dame.


Fact File:

Professional Designations & Licensing
  • Life License 
  • Property & Casualty License 
  • Certified Insurance Counselor (CIC) 
  • Certified Personal Insurance Counselor (CPRM)
  • Certified Instructor, Pre-Licensing for Property & Casualty 
  • Certified Instructor, Pre-Licensing for Life & Health 
  • Instructor/ Faculty – Erie Agent College
  • Faculty- National Alliance for Insurance Education
Professional Background
  • The Horton Group, Senior Vice President, Horton Personal Insurance, 2019 – present
  • The Horton Group, President, Horton Personal Insurance, 2005-2018
  • Ronald Assise Insurance Group President and CEO, 1999-2005
  • American Family Insurance District Manager, 1993-1999, Agent, 1993-1999
  • Prudential Insurance Company District Manager, 1990-1993, Agent and Registered Representative, 1985-1990
Industry & Community Involvement
  • Orland Park Chamber of Commerce
  • Membership Committee
  • Tinley Park Chamber of Commerce
  • Church Mens Ministry Coordinator
Advisory Board Experience
  • AAA Regional Advisory Board
  • Erie Insurance, Moderator
  • National Advisory Council, 2003-2004
  • Hanover Insurance Regional Allusionary Board
  • Met Life Midwest Advisory Council
  • Selective National Advisory Council
  • MetLife National Advisory Board
  • Central Mutual Midwest Agent Council
  • Assurex Global -Chairman “Private Client Practice Group”
  • Travelers Insurance National Technology Council Advisory Board
Professional Recognition
  • National Profitability Award, Met Life 
  • Company Top Ten Award, American Family Insurance 
  • Diamond Life Award, Prudential Insurance 
  • Illinois Agent of the Year, Erie Insurance 
  • National Sales Achievement Award, Prudential Insurance
  • National Quality Award, Prudential Insurance 
  • Sam Black Award (Top Production and Profit), Erie Insurance