The Horton University Team, along with Director of Training & Development, received awards in three categories of the 2017 Stevie Awards for Sales & Customer Service.
The awards were presented during a gala banquet on Friday, February 24 at Caesars Palace in Las Vegas, Nevada. More than 650 executives from around the world attended.
The Stevie Awards for Sales & Customer Service are the world’s top honors for customer service, contact center, business development and sales professionals. The Stevie Awards organizes several of the world’s leading business awards programs including the prestigious American Business Awards℠ and International Business Awards℠.
More than 2,300 nominations from organizations of all sizes and in virtually every industry were evaluated in this year’s competition, an increase of 10% over 2016. Finalists were determined by the average scores of 77 professionals worldwide, acting as preliminary judges. Entries were considered in 61 categories for customer service and contact center achievements, including Contact Center of the Year, Award for Innovation in Customer Service, and Consulting Practice of the Year; more than 53 categories for sales and business development achievements, ranging from Senior Sales Executive of the Year to Business Development Achievement of the Year; and categories to recognize new products and services and solution providers.
More than 75 members of several specialized judging committees determined the Gold, Silver and Bronze Stevie Award placements from among the Finalists during final judging earlier this month. Finalists were determined by another 77 judges.
Specific details of the awards received by the Horton University team are outlined below.
Sales Training or Coaching Program of the Year / Horton University Journey to Validation
The Horton Group’s revolutionary sales training and development program, the Journey to Validation, received a Gold Stevie Award as the Sales Training or Coaching Program of the Year. The Journey to Validation consists of four stages of learning that provide rookie sales executives with the knowledge base and skills necessary to successfully progress from their first day in the program to ultimate validation with the company.
Innovative training techniques are used throughout the Journey to Validation to ingrain Horton’s insight selling model in the daily practice of new sales executives and maintain a level of consistency with the company’s sales. Training within this program is characterized by a blended learning approach involving live, virtual and micro-learning techniques while offering real-time progress tracking and gamification.
Marriott, SAP, iHeartMedia, DHL, Symantec and Lennox were among the other finalists in this award category.
Sales Training or Education Leader of the Year
Director of Training & Development
The Horton Group’s Director of Training & Development, received a Bronze Stevie Award as Sales Training or Education Leader of the Year. Over the course of the 2016 calendar year, the Training & Development team completely overhauled Horton’s approach to learning and development and pioneered the sustainable Journey to Validation sales training model. In an effort to engage and develop current sales staff, the team has worked with sales leaders to develop customized learning plans for the company’s non-vested producers to help them maximize success. This has established a culture of learning that is unparalleled in the industry.
The Training & Development t success in developing a fully-immersive sales training program has expanded his role to involve designing and implementing similar training programs for non-sales staff at Horton.
Sales Training or Coaching Program of the Year / Horton University Sales Combine
Horton University’s Sales Combine received a Bronze Stevie Award as Sales Training Product of the Year. At the beginning of the Journey to Validation, Horton’s rookie sales executives participate in a three-week Sales Combine designed to arm them with the knowledge and skills necessary to begin phone prospecting in the New Business Development Center.
In addition to providing learners with an extensive knowledge base and key competencies required for success in their new roles at The Horton Group, the Sales Combine course sequence cultivates a sense of camaraderie for new hires and bolsters relationships that extend well beyond the limits of the onboarding experience.
To capitalize upon the aforementioned Stevie Award recognition and strive for continuous improvement, the Horton University team plans to further develop the company’s training programs to be consistent with new learning and development trends in the 2017 calendar year. #JourneyHigher
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