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Lexi Greytak

Business Development Executive

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Lexi Greytak is a Business Development Executive specializing in both Property & Casualty and Life & Health insurance. She is responsible for driving new business opportunities while maintaining meaningful, long-term client relationships alongside a dedicated team of experts. Lexiโ€™s ability to balance new business acquisition with thoughtful client service makes her a dynamic force in the insurance industry.

Lexi is energized by the chase โ€“ the search for opportunities that not only fit her clientsโ€™ needs, but also allow her to build real, lasting connections. With three years of industry experience, she has already established herself as a trusted partner, known for listening deeply, problem-solving creatively, and delivering with care. Her vision for the future includes growing a million-dollar book of business, continuing to win new clients, and mentoring those just starting out โ€“ paying forward the guidance she once received.

A standout moment in Lexiโ€™s career came when she brought together two of her greatest passions: golf and insurance. After a two-year pursuit, she landed a dream client through a connection built on the golf course โ€“ what began as a professional endeavor evolved into a relationship of mutual respect and friendship. It was a defining experience that reinforced Lexiโ€™s belief that trust, understanding, and connection are the cornerstones of long-term success.

Lexi views insurance as a people-first business in an ever-evolving marketplace. As risks shift โ€“ from cyber threats to climate change โ€“ she remains committed to staying ahead of the curve through innovation and adaptability. “There is no one-size-fits-all approach,” she explains. “True advocacy begins with listening.” For Lexi, the most rewarding part of her role is seeing her clients thrive โ€“ knowing she helped create the space for them to grow by addressing risk proactively and strategically.

Born and raised in Wisconsin, Lexi is a proud Badger alum and former student-athlete on the University of Wisconsin Womenโ€™s Golf Team. A lifelong competitor, she embodies resilience โ€“ none more evident than when she became a mother during her sophomore year, returned to class and golf just 11 days later, and ultimately graduated with her daughter by her side. Now, when sheโ€™s not working with clients or on the golf course, youโ€™ll likely find her on a pickleball court enjoying her next favorite game.

Fact File:

Education
  • University of Wisconsin (Madison, WI): Bachelor of Science in Life Sciences and Communication
Professional Designations & Licensing
  • Property & Casualty Insurance License
  • Life & Sciences Insurance License
Professional Background
  • The Horton Group
    • Business Development Executive (March 2025 โ€“ Present)

  • AssuredPartners
    • Director of Business Development (July 2024 โ€“ February 2025)
    • Account Executive (2023 โ€“ 2024)

  • Titleist Golf
    • Product Specialist (March 2020 โ€“ April 2022)
Industry & Community Involvement
  • ABC, SHRM: Member
  • Special Olympics Wisconsin: Board Member
  • First Tee: Volunteer